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MANAGER, BRAND + MARKETING

september 2018- present

  • initiate strategic partnerships and launch marketing campaigns to strengthen our brand in the media landscape
  • lead synergistic efforts across teams to develop GTM strategy for new products
  • oversee experiential and event activations to diversify company portfolio and cultivate alternative revenue streams
  • develop evolved brand strategy to inform business growth, expand brand awareness and establish brand equity; pitch new positioning and branding to management and present to company
  • strategize brand presence and profitable opportunities at industry and cultural events; advise cultural calendar for sales goals throughout the year
  • craft internal initiatives to build company culture and align teams on brand and business goals
  • work with vendors and partners to develop merchandise and custom retail products to broaden brand touch points

 

CREATIVE STRATEGIST

branded partnerships, november 2017 – september 2018

  • pitch and produce creative concepts and strategy grounded in research and insights that deliver on campaign KPIs for clients across all industries
  • develop concepts into scripts and work with producers, crew and editors to produce branded videos
  • lead creative brainstorms and workshops with agencies and brands to educate
  • support vendor outreach, casting, reporting and consulting
  • develop original series, franchises and formats for sponsorship and create sales materials for sponsorship
  • sold over $2M in branded partnership deals across various industries

 

JUNIOR STRATEGIST

brand and social, april 2017 – november 2017

  • primary clients: Uber, Paramount Pictures, HP, Sony Pictures
  • utilize audience research and social insights to identify cultural trends and inform creative strategy that breaks through in the evolving digital landscape
  • plan data-informed integrated marketing campaigns involving digital, content, media, partnerships and experiential stunts optimized for targeted audiences
  • conduct 360 global social audits and utilize insights to build custom social playbooks for clients with defined processes to measure success over time
  • build database to benchmark and optimize tentpole and evergreen social content
  • help clients identify marketing goals and develop effective creative briefs

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SOCIAL ANALYST / DIGITAL COORDINATOR

global theatrical marketing, june 2015 – december 2016

  • build disruptive and culturally relevant digital marketing campaigns for over 30 global theatrical releases to package and present to filmmakers
  • analyze qualitative and quantitative social data, gather actionable audience insights to identify opportunities and guide strategy throughout campaign
  • create and implement tactical social playbooks to activate talent, filmmakers and influencers to tell a cohesive story that complements each film
  • develop process for reporting and optimizing trailer launches across 3rd party data partners to communicate to internal teams, executives and filmmakers
  • research competitive and industry landscape to inform executive strategy

 

B.A. Communication Studies

with double minor in Global Studies + Film, Television, and Digital Media

3.9 GPA, Magna Cum Laude

ASSOCIATIONS

ART DIRECTOR + EDITOR | DAILY BRUIN

Art Director for quarterly art, culture and lifestyle magazine, recipient of state CCMA award for best magazine

Assistant Design Editor for daily newspaper, recipient of national Pacemaker award for best daily newspaper

DESIGNER | BRUIN ADTEAM

Member of Art Direction team and UX team for national competition, placed 1st in sectionals

INSTRUCTOR | DASHEW INTERNATIONAL CENTER

Taught American Culture & Conversation weekly course for international students and visiting scholars

Culturally relevant brand strategy

Data-driven content strategy

Sustainable experiential / event marketing

Research-informed GTM strategy

Socially conscious integrated partnerships

Digital-first marketing campaigns

Design + editing tools (Photoshop, Illustrator, InDesign, Final Cut)

Social analytics tools (Crimson Hexagon, Sprinklr, native social platform insights)

Project management tools (Keynote, Google Drive, Dropbox, Excel, Trello, Airtable)

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