Hi there! My name is Leslie and I am a creative professional currently working in Los Angeles. I am a thinker and a doer that thrives in the intersection of creative and strategy. I have experience on both ends of the spectrum, from art direction to analytics, so I know that marketing magic happens when you turn actionable insights into turnkey creative.
From social campaigns to experiential marketing, I see technology as ever-evolving tools for storytelling and as the frontier for connecting people around the world. I’m addicted to the hustle and I work best when I’m right outside my comfort zone. The world is my canvas, and I am looking for innovative brands and companies in entertainment, media, tech and culture to bring ideas to life.
From high-level brand strategy to asset-level creative strategy, I always strive to inject thinking and planning into doing. I research. I strategize. And then bring ideas to life.
A creator at heart, I believe in the efficacy of design to communicate ideas across cultures. I am powered by creative energy and thrive in the production process.
I value data-based insights to build connections and communities, and I aim to understand audiences as much as technology to break through the cluttered landscape.
From digital to experiential, media to partnerships, I believe in integration as much as innovation, pairing the right creative and placement to break through the crowded landscape.
Where I helped sell tickets to moviegoers and ideas to filmmakers for some of the biggest releases of the decade
Case Study: Social Strategy for Franchise Film
